Cia peb siv lub rooj sab laj no, lub platform rau pej xeem kev xav, kom nkag siab zoo dua qhov cuam tshuam tseeb ntawm txoj cai tshiab e-luam yeeb hauv Tebchaws Meskas. Tsis muaj cov lus hais ntawm no, tsuas yog cov lus pom zoo tshaj plaws thiab lub siab lub ntsws ntawm cov neeg zoo tib yam: qee qhov kev txhawj xeeb txog kev cuam tshuam ntawm txoj cai txwv rau cov lag luam me thiab micro, lwm tus qhuas txog kev noj qab haus huv-taw qhia txog kev hloov kho tshiab, thiab lwm tus txhais cov kev ntxhov siab hauv zej zog thiab kev cia siab tom qab txoj cai tshiab los ntawm kev pom zoo.
Ib nrab ntawm Nebraska cov khoom lag luam e-luam yeeb tau raug rub los ntawm rhawv raws li kev sau npe nkag mus siv
Omaha, Nebraska - Tus Thawj Coj ntawm lub khw muag e-luam yeeb tau hais rau KETV tias los ntawm 2026, nws lub tuam txhab yuav tshem tawm li ntawm ib nrab ntawm nws cov khoom lag luam e-luam yeeb los ntawm nws lub khw hauv Nebraska.
Sarah Linden, uas tau tsim Generation V hauv Lincoln hauv 2014, tau tshaj tawm tias nws lub npe muag zoo tshaj plaws, Geek Bar, tau raug txiav tawm. Qhov kev hloov pauv no yog los ntawm txoj cai lij choj uas tau dhau los ntawm Nebraska txoj cai lij choj hauv xyoo 2024, uas yuav pib siv thaum Lub Ib Hlis 1, 2026. Txoj cai no xav kom cov tuam txhab them tus nqi sau npe ib zaug, tsis them rov qab $ 75 rau txhua yam khoom uas lawv npaj siab yuav muag thiab ua tiav cov txheej txheem sau npe.
Linden tau sau tseg tias kev muag khoom ntawm Council Bluffs cov khw muag khoom tau nce 59% hauv thawj lub lim tiam ntawm lub xyoo no, raws li cov neeg siv khoom hauv Nebraska tau tuaj rau Iowa mus yuav cov khoom ploj.
Nebraska Senator Jana Hughes tau hais tias lub hom phiaj tseem ceeb ntawm txoj cai lij choj yog los tawm tsam kev muag khoom rau cov menyuam yaus thiab cov tuam txhab plhaub txawv teb chaws uas tsis muaj kev tswj hwm zoo. Kev tso npe yuav tsum ua raws li tsoomfwv cov qauv, suav nrog kev ua raws li Txoj Cai PACT, thiab cov khoom hauv qab no raug txwv:
- Cartoon cim (tseem rau cov menyuam yaus)
- Imitation ntawm cov cim lag luam / kev lag luam hnav khaub ncaws
- Promotional cim
- Celebrity pom zoo
- Nkaum qhov tseeb ntawm cov tshuab xa hluav taws xob nicotine
Txog hnub Wednesday, Nebraska cov ntawv teev npe ntawm cov ntawv pov thawj hluav taws xob nicotine xa khoom suav nrog ntau dua 30 lub tuam txhab thiab ntau dua 2,000 cov khoom lag luam.
Lyndon thuam tsab cai lij choj rau "kev ua phem rau kev ywj pheej ntawm cov neeg siv khoom xaiv" thiab ua tsaug rau cov neeg tsim cai lij choj thiab cov tub ceev xwm se rau lawv txoj kev pab hauv kev siv cov ntawv sau npe. Daim nqi pib los ntawm 2024 lub tswv yim los ntawm Jana Hughes. Ua ntej dhau los ua tus thawj tswj hwm hauv xeev, nws tau tsom mus rau e-luam yeeb hauv tsev kawm ntawv pawg thawj coj saib thiab pom tias e-luam yeeb zoo li milkshakes.
Generation V tau txwv tsis pub muag cov khoom lag luam "me me" thiab Lyndon tau hais tias nws yeej tsis tau siv cov e-luam yeeb tsis zoo, tab sis hais tias "Nexon muaj cov neeg tsawg thiab cov neeg tsim khoom tsis kam nqis peev rau lub sijhawm thiab kev siv zog ntawm kev sau npe." Nws hais ntxiv tias ntev npaum li qhov kev sib tw ua raws li cov cai, nws txoj kev lag luam yuav ua tau zoo thiab nws cia siab tias cov neeg ua haujlwm se yuav nruj nruj rau lawv.
Hnub ntawd, Lyndon tau tshaj tawm tias cov tub ceev xwm sau se tau tshuaj xyuas nws lub khw thiab lees paub tias qhov kev sau npe tau raug coj los siv. Lub chaw haujlwm tau hais tias kev muag khoom tsis tau sau npe yuav raug nplua rau pej xeem ntawm $ 500 txog $ 5,000.
Nebraska tsab cai lij choj sau npe e-luam yeeb yuam cov khw muag khoom kom tshem tawm cov npe nrov ntawm cov txee
Omaha, Nebraska (WOWT) - Txoj Cai Lij Choj LB-1204 tau pib siv rau hnub Wednesday, xav kom cov khw muag khoom hauv Nebraska tshem tawm ntau txhiab daus las tus nqi ntawm cov khoom muag e-luam yeeb ntawm lawv lub txee.
Txoj cai lij choj LB-1204, dhau lub Peb Hlis 2024, txwv tsis pub muag cov khoom tsis pom zoo los ntawm Nebraska e-luam yeeb txoj cai sau npe. Cov npe nrov xws li Geek Bar, Fogers thiab Lost Mary twb raug txiav tawm hauv lub xeev.
Joseph Fraas, tus tswv ntawm G&G Tobacco thiab E-cov khw muag luam yeeb tau hais tias "Cov neeg siv khoom tseem tuaj yeem yuav e-luam yeeb, tab sis kev xaiv tsawg dua," said Joseph Fraas. Cov khoom txwv tsis pub suav txog li 10% ntawm nws qhov muag tag nrho, thiab nws ob lub khw muag khoom ua ke tshem tawm txog $ 12,000 tus nqi ntawm cov khoom muag. Nws hais ntxiv tias: "Cov no yog cov npe nrov tshaj plaws, thiab peb yuav tsum nco qab ntau yam khoom zoo."
Kev cuam tshuam rau cov khw muag khoom:
Fraas sau tseg tias cov kev cai tshiab tau ua rau muaj kev poob nyiaj txiag thoob plaws hauv kev lag luam: "Lub khw muag luam yeeb tshiab thiab cov khw muag luam yeeb hauv ib puag ncig yuav ntsib teeb meem." Ntau qhov tseeb, cov npe hloov pauv tas li ntawm cov khoom pom zoo tsim kev tsis meej rau cov khw muag khoom thaum tso xaj. "Cov npe kev txiav txim feem ntau hloov kho; peb tau tso ntau qhov kev txiav txim loj, tab sis peb tsis tuaj yeem lees paub lawv qhov siv tau."
Fraas tam sim no tab tom sim kom tau txais cov nyiaj rov qab thiab ua kom cov khoom lag luam txwv tsis pub ua ntej hnub kawg. Hom xws li Juul thiab Vuse, uas twb tau nyob hauv daim ntawv tso cai, tseem tuaj yeem muag.
Cov txiaj ntsig raug cai: Cov tub lag luam uas muag cov khoom txwv tsis pub yuav raug nplua rau pej xeem ntawm $ 500 thiab $ 5,000, thiab Nevada State Tax Administration tau nruj me ntsis txwv txoj cai sau npe.
Nebraska daim nqi LB-1204 tsis yog ib qho yooj yim "huv" kev ua haujlwm, tab sis yog ib qho kev tshwm sim uas tau hloov pauv cov qauv kev lag luam thiab cov cai ntawm kev sib tw. Nws qhov cuam tshuam hla lub xeev ciam teb, muab cov lus ceeb toom tseem ceeb thiab txoj hauv kev rau txhua hom e-luam yeeb nrhiav nkag mus hauv Asmeskas kev lag luam (tshwj xeeb yog cov npe suav).
Kev tsom xam qhov tob ntawm cov txiaj ntsig muaj peev xwm ntawm Suav e-luam yeeb hom nkag mus rau Asmeskas kev lag luam:
Cov nyiaj tau los tseem muaj nyob, tab sis cov laj thawj thiab kev cuam tshuam rau cov txiaj ntsig tau hloov pauv radically. Tus qauv guerrilla, raws li kev hloov pauv sai ntawm cov qauv, ntau tus SKUs thiab tus nqi qis, tau los txog qhov kawg.
1.Ua lag luam rau "kev ua raws cai" raws li qhov tseem ceeb thiab kev ua tau zoo.
Piv txwv ntawm cov nqi: Hauv Nebraska nkaus xwb, tus nqi sau npe rau ib yam khoom yog $ 75 (tsis tuaj yeem thim rov qab). Piv txwv tias ib lub lag luam muaj 20 SKUs thiab npaj yuav nkag mus rau 10 lub xeev nrog cov kev xav tau zoo sib xws, tus nqi pib ntawm lub xeev cov nqi sau npe yuav yog: $ 75 * 20 SKUs * 10 lub xeev=$ 15,000. Qhov no tsis suav nrog tsoomfwv PMTA cov nqi thov (uas tuaj yeem nyob ntawm ntau pua txhiab mus txog lab daus las), kev cai lij choj, kev sab laj thiab cov nqi kho mob tom ntej.
Cov tswv yim ua haujlwm: Cov tuam txhab lag luam yuav tsum tsim kom muaj peev txheej thiab ua raws li pab pawg, lossis koom ua ke nrog cov neeg muab kev pabcuam lossis cov koom tes hauv zos nrog kev ua raws li kev paub dhau los. Kev ua raws cai yuav tsum raug suav hais tias yog kev nqis peev, tsis yog kev siv nyiaj tsim nyog kom tau txais cov ntawv tso cai nkag mus rau kev lag luam.
2.Product lub tswv yim: Los ntawm flav bombardment mus rau raug cai, technology-driven sib txawv
Lub Sijhawm: Daim nqi no txwv tsis pub cov qauv tsim uas txaus siab rau cov hluas, tab sis tsis yog thev naus laus zis tshiab. Piv txwv li, pawg tau hais hauv tsab ntawv ceeb toom, xws li Usonic Dual (omnidirectional cua sov, AI tsw hloov) lossis high-end HNB cov khoom siv rau cov neeg laus haus luam yeeb, thiab cov hnab nicotine (ZYN twb tau txais kev pom zoo PMTA), qhov tseeb tuaj yeem tsim teeb meem rau kev nkag mus rau hauv lub hauv paus ua raws.
Cov ntaub ntawv piv txwv: Raws li cov ntaub ntawv pej xeem, US nicotine hnab muag tau kwv yees ntau dua $ 8 nphom los ntawm 2025 thiab txuas ntxiv mus sai. Tuam Tshoj cov khoom lag luam muaj txiaj ntsig zoo hauv kev tsim khoom thiab cov nqi rau pawg no. Kev tsom mus rau cov khoom lag luam nrog cov kev ua tiav meej meej thiab kev ywj pheej ntawm kev lag luam yog ib qho kev taw qhia meej kom tau txais txiaj ntsig.
3.Supply saw thiab channel tswv yim: los ntawm "hloov ciam teb ncaj qha shipping" mus rau "sib sib zog nqus localization"
Kev sib koom tes ntau dua li kev sib cav: Koom tes nrog cov khw muag khoom loj hauv zos xws li Generation V, siv lawv lub zog hauv zej zog los qhia txog kev tswj hwm cov nqi thiab cov peev txheej rau cov khoom lag luam.
Localization: Xav txog kev sib dhos zaum kawg, sau npe, lossis tsim "Made in USA" kab. hauv Teb Chaws Asmeskas (raws li hom xws li Pachamama ua). Qhov no tsis tsuas yog ua tau raws li qee qhov kev xav tau, tab sis kuj tseem ua rau cov saw hlau luv luv thiab tso cai rau kev hloov pauv ntau dua los daws qhov sib txawv ntawm lub xeev.
Kev Sib Tw: Cov ntawv ceeb toom qhia tias "cov xeev hauv tebchaws muaj cov neeg tawg rog thiab cov tuam txhab lag luam tsis kam siv sijhawm thiab siv zog rau kev sau npe." Qhov no, nyob rau hauv lem, txhais tau hais tias cov khw muag khoom txaus siab los nqis peev kev ua raws cai hauv kev lag luam tshwj xeeb yuav ntsib kev sib tw ncaj qha.
Lub Tswv Yim Ua Haujlwm: Qhov xwm txheej hauv Nebraska yog qhov microcosm ntawm "rov tsim kho ntawm kev tswj hwm" hauv Asmeskas kev lag luam e-luam yeeb. Rau cov khoom lag luam hauv Suav teb, "lub caij nyoog ntawm cov nyiaj yooj yim" hauv Asmeskas kev lag luam tau xaus, thiab "lub sijhawm ntawm kev cog qoob loo sib sib zog nqus" pib. Cov txiaj ntsig yuav tsis yog rau txhua tus neeg ua si, tab sis tsuas yog rau cov hom lag luam uas tuaj yeem daws teeb meem kev tswj hwm kev cai lij choj, muab cov txiaj ntsig tshwj xeeb rau cov neeg laus cov neeg siv khoom thiab txaus siab koom nrog kev ua haujlwm hauv cheeb tsam mus ntev. Qhov no yog lub lag luam tshiab uas muaj kev cuam tshuam ntau dua rau kev nkag thiab kev nqis peev ntau dua, tab sis kuj tseem muaj peev xwm ua kom pom kev sib tw zoo dua thiab muaj txiaj ntsig zoo dua.