Hais goodbye rau ib leeg siv? Cov toj roob hauv pes ntawm cov luam yeeb xaim hluav taws xob hauv Tebchaws Europe tau hloov pauv: phau ntawv qhia rau Suav hom thiab cov channel qhib

Nrog rau cov tub ntxhais hluas coob zuj zus siv e-luam yeeb thiab nce nrawm ntawm cov khoom nicotine, tsoomfwv Irish tab tom txiav txim siab txog tsab cai tshiab uas yuav txwv tsis pub muag cov e-luam yeeb rau pej xeem. Raws li Lub Sijhawm Irish, Tus Thawj Kav Tebchaws Saib Xyuas Kev Noj Qab Haus Huv Jennifer Carole McNeil tab tom nrhiav kev pom zoo los ntawm tsoomfwv los tshaj tawm Txoj Cai Kev Noj Qab Haus Huv Hauv Pej Xeem (Kev Siv Hluav Taws Xob Siv Hluav Taws Xob) 2025. Daim nqi no yuav txwv cov khoom lag luam rau lub hlis tom qab nws siv.

Ntxiv rau qhov txwv tsis pub haus luam yeeb e-luam yeeb, McNeil tseem tab tom thawb kom nthuav dav kev cai ntawm cov khoom nicotine los ntawm kev hloov kho Txoj Cai Kev Noj Qab Haus Huv (Tobacco Products and Nicotine Inhalation Products) Act. Cov kev hloov kho no yuav txuas ntxiv cov kev cai ntawm kev cai rau cov hnab nicotine, uas tam sim no tsis tau them los ntawm kev cai luam yeeb thiab e-luam yeeb tam sim no.

Cov koom haum txhawb nqa kev noj qab haus huv rau pej xeem, xws li Irish Cancer Society, tau thuam tsoomfwv cov lus teb qeeb hauv kev tswj hwm cov khoom nicotine tshiab. Thaum lub Yim Hli, cov zej zog tau ceeb toom tias qhov tsis muaj kev tswj hwm tuaj yeem ua rau cov tub ntxhais hluas ua rau muaj kev quav yeeb quav tshuaj.

Tsoomfwv Irish tab tom thawb tsab cai tshiab los txwv kev muag khoom ntawm cov e-luam yeeb pov tseg, cim kev hloov pauv tseem ceeb rau txoj cai tswjfwm rau kev lag luam e-luam yeeb hauv Ireland thiab thoob plaws Tebchaws Europe. Cov kev soj ntsuam hauv qab no tshuaj xyuas qhov xwm txheej tam sim no ntawm Irish kev ua lag luam thiab nws cov kev nom kev tswv ib puag ncig, txuas mus rau cov ntsiab lus dav dav nyob sab Europe kom muab cov lus qhia tswv yim rau Suav hom nkag mus rau hauv kev ua lag luam.

Lub lag luam Irish e-luam yeeb, tshwj xeeb tshaj yog cov e-luam yeeb siv pov tseg, ntsib cov teeb meem tseem ceeb ntawm kev tswj hwm.

• Txoj cai tshiab nruj:Raws li Txoj Cai Kev Noj Qab Haus Huv Hauv Pej Xeem (Kev Siv Hluav Taws Xob Siv Hluav Taws Xob) Txoj Cai 2025, Ireland npaj yuav txwv tsis pub muag muag ntawm e-luam yeeb rau lub hlis tom qab nws pib siv. Cov neeg ua txhaum cai yuav raug nplua txog li ob xyoos hauv tsev lojcuj thiab raug nplua. Tsis tas li ntawd, Tus Thawj Fwm Saib Xyuas Kev Noj Qab Haus Huv tau thawb kom suav nrog cov khoom lag luam nicotine tshiab, xws li cov hnab nicotine, nyob rau hauv txoj cai tswjfwm.

• Qhov teeb meem ntawm cov khw muag khoom lub cev:Tsoomfwv Irish tau pib txwv tsis pub muag e-luam yeeb los ntawm txoj kev pabcuam tus kheej (xws li lub tshuab muag khoom) thaum lub Cuaj Hli 2025 kom txwv tsis pub nkag los ntawm cov menyuam yaus. Qhov no ncaj qha txo cov khw muag khoom lub cev thiab ua rau cov nqi ua raws. Ntxiv rau qhov kev txwv tsis pub tshaj tawm ntawm cov luam yeeb hluav taws xob pov tseg, cov khw muag khoom tshwj xeeb hauv cov khoom no yuav raug mob hnyav thiab yuav tau hloov kho lawv qhov kev thov kom sai li sai tau.

• Txoj cai tswj kev noj qab haus huv rau pej xeem: Cov koom haum xws li Irish Cancer Society tau thuam tsoomfwv txoj cai qeeb hauv kev tswj hwm, sib cav tias nws ua rau cov tub ntxhais hluas nkag tau yooj yim dua thiab ua rau cov neeg muaj nicotine. Qhov no qhia tau hais tias txoj cai tswjfwm hauv tebchaws Ireland tseem yuav nruj, nrog rau lub hom phiaj tseem ceeb ntawm kev tiv thaiv cov hluas.

Ireland qhov kev txiav txim siab yog ib feem ntawm kev hloov pauv ntawm European hluav taws xob luam yeeb lag luam. Xyoo 2025, ntau lub tebchaws nyob sab Europe tau tshaj tawm txoj cai tswjfwm tshiab ntawm e-luam yeeb.

Ntxiv rau cov kev txwv se thiab cov cai uas tau teev tseg hauv cov lus, European lag luam kuj nthuav tawm cov qauv hauv qab no:

• Cov qauv kev hloov pauv hauv cov khoom qeb:Thaum cov e-luam yeeb pov tseg ntsib teeb meem, kaw-system refillable cartridge systems thiab qhib-system refill systems yuav tsum pom muaj peev xwm loj hlob ntxiv. Cov ntaub ntawv qhia tau hais tias kaw lub kaw lus suav nrog 76.83% ntawm European cov nyiaj tau los hauv 2024.
• Consumer demographic hloov pauv:Cov poj niam e-luam yeeb cov neeg siv hauv Tebchaws Europe tau dhau los ua pab pawg loj tshaj plaws, nrog rau qhov kev xav tau ntawm kev loj hlob txhua xyoo (CAGR) ntawm 5.51%, ua rau cov hom lag luam kho cov qauv tsim ntawm lawv cov khoom (piv txwv li, ua rau lawv sib zog thiab siv cov xim softer).
   

• Kev txwv tsis pub haus luam yeeb hauv hluav taws xob tau nthuav dav:Fabkis tau txwv tag nrho kev muag khoom thiab kev faib tawm dawb ntawm cov khoom no txij thaum Lub Ob Hlis 26, 2025, nrog kev nplua nyiaj txog li €100 000 rau cov neeg ua txhaum cai. Qhov kev ntsuas no teb tsuas yog kev txhawj xeeb rau kev tiv thaiv cov tub ntxhais hluas thiab ib puag ncig. Cov kev txwv zoo sib xws tau nce ntau hauv ntau lub tebchaws EU.

• Kev ua raws cai tau dhau los ua nruj dua:Txoj Cai EU Cov Khoom Haus Luam Yeeb (TPD) tau ua nruj me ntsis. Piv txwv li, hauv tsab ntawv ceeb toom xyoo 2025, Malta thiab Ireland tsis kam nkag lossis rov qab cov khoom lag luam e-luam yeeb vim muaj cov kua nicotine ntau dhau (ntau tshaj li 2 ml TPD txwv).

Hauv kev teb rau cov kev hloov pauv no, Suav hom yuav tsum ua kom tiav cov kev hloov pauv hauv qab no:

Rau Suav hom, uas suav txog 95% ntawm lub ntiaj teb e-luam yeeb tsim muaj peev xwm, European lag luam nthuav tawm ob qho tib si hauv kev thiab cov nyom. Txhawm rau nkag mus rau hauv kev ua lag luam zoo no, nws yog ib qho tseem ceeb uas yuav tsum tau ua cov kev npaj tseem ceeb hauv qab no:

1. Ua raws li thawj zaug: TPD ntawv pov thawj raws li lub hauv paus pob zeb
 

• EU Cov Lus Qhia Cov Khoom Haus Luam Yeeb (TPD) tau teeb tsa cov cai nruj rau kev nkag mus rau hauv khw. Txhua lub luam yeeb hluav taws xob yuav tsum tau txais daim ntawv pov thawj TPD ua ntej nws tuaj yeem muag hauv EU. Qhov no suav nrog cov kev cai nruj me ntsis ntawm cov kua ntim, nicotine concentration, xau kev nyab xeeb thiab ntim cov ntawv lo.

• Zaj dab neeg ua tiav:Suav homUFOsai sai ntes ntau dua 50% ntawm Swedish pov tseg e-luam yeeb ua lag luam los ntawm kev ua ib qho ntawm thawj zaug tau txais TPD ntawv pov thawj. Qhov no qhia meej meej tias kev ua raws cai yog qhov tseem ceeb rau kev nkag mus rau hauv kev lag luam.

2.Technological hloov tshiab: Hais goodbye rau "tso pov tseg" thiab puag "sustainability" thiab "kev txawj ntse"

• Environmental technology:Tau ntsib nrog kev iab liam ntawm ib puag ncig cov pa phem los ntawm cov e-luam yeeb pov tseg, cov khoom lag luam tuaj yeem txais kev tshoov siab los ntawm FEELM tus tsim, kev tshoov siab los ntawm lub palace teeb, uas siv cov ntaub ntawv siv dua tshiab, txo cov yas los ntawm 60% thiab yooj yim rau rov ua dua.

• Technology rau kev tiv thaiv kev siv menyuam yaus:Built-in me nyuam xauv nta (xws li FEELM Max cia li kaw thaum tsis siv) tau dhau los ua qhov zoo ntawm cov khoom tsim, ncaj qha hais txog cov kev txhawj xeeb loj.

3.Txoj kev txhim kho txoj kev sib sib zog nqus: Nrhiav cov neeg koom tes hauv zos

• Cov ntaub ntawv qhia tau hais tias muaj ntau dua 4,000 lub khw tshwj xeeb hauv cov luam yeeb hluav taws xob hauv Western Europe. Kev koom tes nrog cov neeg muag khoom hauv zos no yog ib txoj hauv kev zoo los txhawb lawv cov khw muag khoom thiab cov neeg siv khoom rau kev nkag mus rau kev lag luam sai.

1.Product Strategy: Hloov mus rau kev ruaj khov thiab kev txawj ntse

• Kev txiav txim siab hloov mus rau rechargeable thiab qhib cov khoom lag luam:Nrog kev txwv ntawm cov khoom siv pov tseg, kaw-system refillable pod systems yuav dhau los ua kev lag luam. Cov ntaub ntawv qhia tau hais tias tom qab qhov kev txwv tsis pub siv cov e-luam yeeb tau siv rau hauv tebchaws United Kingdom, thaum lub Ib Hlis thiab Lub Rau Hli 2025, Suav xa tawm ntawm "e-luam yeeb thiab cov khoom siv hluav taws xob zoo sib xws ntawm tus kheej" (feem ntau cov tshuab pods rechargeable) mus rau Tebchaws Askiv tau nce 199.05% xyoo-rau-xyoo. Qhov no qhia meej txog cov kev taw qhia ntawm cov khoom hloov pauv.

OVNS JC01, feem ntau tswj raws li kaw cell capsule system, nrog hloov tau roj teeb, 2ml, TPD tau ntawv pov thawj, customizable flavors thiab branding, nrov heev nyob rau hauv cov teb chaws Europe. Yog xav paub ntxiv, thov hu rau Cynthia (WhatsApp/WeChat): +86-15070366186
 

• Tsom ntsoov rau eco-friendly tsim thiab cov ntaub ntawv:Teb chaws Europe tab tom ntxiv kev tsom mus rau kev tiv thaiv ib puag ncig. Xav txog kev kawm los ntawm cov thawj coj hauv kev lag luam, xws li siv cov qauv tsim hauv eco-phooj ywg, piv txwv li nrog cov ntaub ntawv siv dua tshiab. Qhov no tsis yog tsuas yog ua tau raws li ib puag ncig cov cai, tab sis kuj dhau los ua qhov kev nyiam tseem ceeb rau cov khoom.

• Txhim kho cov khoom txawj ntse thiab kev paub ntawm cov neeg siv khoom:Muab cov khoom siv thev naus laus zis sib xyaw ua ke rau hauv cov khoom lag luam, xws li cov lus qhia uas qhia txog qib roj teeb ntawm lub sijhawm, lub zog thiab qib dej, kev sib txuas ntawm Bluetooth thiab app syncing, thiab cov yam ntxwv tswj tau zoo dua. Cov kev tsim kho tshiab no tuaj yeem txhim kho cov khoom sib tw thiab cov txiaj ntsig tau zoo.

2. Kev tswj hwm kev ua raws cai: Xav txog kev ua raws li txoj kev ua neej

• Xyuas kom TPD daim ntawv pov thawj tiav thiab raug:TPD daim ntawv pov thawj yog qhov yuav tsum tau ua kom nkag mus rau EU ua lag luam. Koj yuav tsum xyuas kom meej tias txhua yam khoom ua tau raws li cov kev cai hais txog e-kua ntim, nicotine concentration, ntim ntawv thiab ntsuas kev nyab xeeb rau menyuam yaus. Ua tib zoo saib xyuas cov teeb meem xws li qib nicotine ntau dhau thiab tsis muaj kev ntsuas kev nyab xeeb rau menyuam yaus.

• Proactively ua raws li kev tshuaj xyuas:Tsis txhob cia li tau txais ntawv pov thawj. Nws raug nquahu kom tsim kom muaj kev soj ntsuam kev ua raws li cov txheej txheem sab hauv thiab ua cov kev ntsuas tus kheej ib ntus ntawm cov khoom lag luam kom ntseeg tau tias tag nrho cov saw hlau, los ntawm kev tsim khoom mus rau kev ntim khoom, tsis tu ncua raws li cov cai tswj hwm, yog li zam kom tsis txhob muaj kev pheej hmoo ntawm kev lis kev cai hauv lub tebchaws uas tau ntes lossis tshem tawm cov khoom lag luam.

3.Kev ua lag luam thiab cov channel: ua kom pom tseeb hauv zos thiab kev koom tes meej

• Kev tshawb nrhiav thiab kev hwm rau qhov sib txawv hauv cheeb tsam:Teb chaws Europe tsis yog ib lub lag luam. Piv txwv li, Ltalis, nrog kwv yees li 2.3 lab cov neeg siv e-luam yeeb, yog lub teb chaws thib peb e-luam yeeb loj tshaj plaws hauv EU, thiab nws txoj cai tswjfwm yog qhov tseeb thiab ruaj khov. Tshwj xeeb R&D xav tau raws li cov neeg siv khoom nyiam (xws li saj thiab nicotine concentration) hauv ntau lub tebchaws.

• Tsim kom muaj kev sib koom tes nrog cov kws tshaj lij hauv zos:Western Europe muaj ntau dua 4,000 lub khw tshwj xeeb hauv cov luam yeeb hluav taws xob. Kev koom tes nrog cov neeg tsim khoom lag luam hauv zos no tuaj yeem pab koj cov khoom lag luam nkag mus rau hauv cov khw muag khoom lag luam sai sai thiab siv lawv cov kev txawj ntse los txo cov kev pheej hmoo hauv cheeb tsam.

• Tshawb nrhiav cov channel uas tshwm sim:Xav txog cov kev tawm tshiab xws li cov khw muag khoom hauv tshav dav hlau, piv txwv li, koom tes nrog cov neeg ua haujlwm xws li cov khw muag khoom tsis muaj lub luag haujlwm, uas muaj lub sijhawm los mus cuag cov neeg siv khoom dav dav.

4. Hom thiab kev ua haujlwm: los ntawm "muag khoom" mus rau "tsim lub npe"

• Deepen brand localization: Tsim cov pab pawg hauv zos lub luag haujlwm rau kev lag luam, kev pabcuam cov neeg siv khoom thiab txawm tias tsim khoom. Piv txwv li, thaum Suav hom RELX tau nthuav dav mus rau hauv European lag luam, nws tau tsim cov khoom tshwj xeeb hauv cheeb tsam xws li Cherry Cola thiab Pink Lemonade, uas tau txais txiaj ntsig zoo.

• Leverage sector resources: nquag siv cov peev txheej ntawm cov koom haum sector, xws li Electronic Cigarette Committee (ECCC). Cov koom haum no teeb tsa kev sib pauv nrog cov khoom lag luam ntawm Tuam Tshoj embassies txawv teb chaws, muab kev txhais lus zoo ntawm cov cai thiab cov ntaub ntawv lag luam.

• Xav txog kev sib koom ua ke hla ciam teb thiab kev yuav khoom txhawm rau txhawm rau txhawm rau nkag mus rau hauv kev lag luam: Rau cov hom lag luam uas muaj lub zog txaus, tau txais lub npe European lossis tuam txhab yog txoj hauv kev nrawm thiab muaj txiaj ntsig. Piv txwv li, nyob rau hauv 2025, RELX ntse nkag mus rau European lag luam los ntawm kev tau txais ib lub tuam txhab European. Qhov kev nrhiav tau no tau ua rau muaj txiaj ntsig zoo rau nws cov nyiaj tau los hauv peb lub hlis twg thiab tau nce 40% ntawm cov nyiaj tau los xyoo dhau los hauv lub quarter thib ob.

Kev lag luam European e-luam yeeb yuav dhau los hloov pauv loj hauv 2025, thiab Suav hom yuav tsum tau hloov pauv ntawm tus nqi tsom mus rau tus nqi tsom mus rau qhov sawv tawm. Tau ntsib nrog cov kev cai tshiab txwv tsis pub haus luam yeeb e-luam yeeb hauv cov teb chaws xws li Fabkis thiab Ireland, cov tuam txhab yuav tsum ua qhov tseem ceeb ntawm kev ua raws li txoj cai ciaj sia, ua kom lawv cov khoom tau txais EU TPD ntawv pov thawj. Nyob rau tib lub sijhawm, lawv yuav tsum ua kom cov kev hloov pauv mus rau qhov kaw-kho rov qab cov tshuab ua kom rov ua tau zoo, ib qho kev siv tau los ntawm 199% nce hauv kev muag khoom ntawm cov khoom lag luam hauv UK tom qab kev hloov kho txoj cai. Cov piv txwv ua tau zoo qhia tau hais tias cov qauv no, xws li Mizucore Technology, uas ua tiav 40% cov nyiaj tau los ntawm peb lub hlis twg los ntawm kev nrhiav tau ntawm cov tuam txhab European, qhia txog cov txiaj ntsig zoo ntawm kev sib sib zog nqus hauv zos. Suav tuam txhab uas muag yuav tsum proactively thawb peb kev txhim kho: txais yuav cov ntaub ntawv ntsuab thiab ntse zaub technology nyob rau hauv lawv cov khoom; tsim kom muaj kev sib koom tes nrog 4,000 lub khw tshwj xeeb hauv Tebchaws Europe; thiab leverage cov koom haum kev lag luam rau kev npaj ua haujlwm raug. Tsuas yog los ntawm kev tswj hwm kev tswj hwm sab hauv, kev tiv thaiv ib puag ncig thiab hauv cheeb tsam raws li cov tswv yim tseem ceeb yuav ua rau cov tuam txhab muaj peev xwm ua tiav kev loj hlob nyob rau hauv qhov kev tswj hwm no nce zuj zus tab sis muaj kev nplua nuj kev lag luam.